Breadcrumbs: Scoring Leads The Way It Should Be Done With Armando Biondi

B2B Go-To-Market Leaders - A podcast by Vijay Damojipurapu

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Lead scoring is a vital element that sits in the intersection between marketing and sales. It’s something that companies need to think about from an early stage. It is a simple idea but it is often so poorly implemented that it doesn’t produce a lot of the results it is designed to produce. Breadcrumbs attempts to address the fundamental flaws of this process through a simple interface where people can design their own lead scoring model within a matter of minutes. The company is the latest a...