Leveling Up Account-Based Marketing In The SaaS Industry With Franco Caporale

B2B Go-To-Market Leaders - A podcast by Vijay Damojipurapu

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In today’s internet-driven world, the influence and non-stop growth of the Software-as-a-Service or SaaS industry cannot be set aside. For Franco Caporale, this online environment is the best way to make it big in account-based marketing. Vijay Damojipurapu sits down with the CEO and Founder of SaaSMQL to talk about how he began his journey in the realm of ABM. Franco discusses the most effective strategies to approach potential clients, the differences between ABM and B2B marketing, his expe...