Ravi Pendekanti On Why Customer Focus Is Vital In B2B Go-To-Market

Maintaining customer focus should always be one of your top priorities in B2B. You must know the people you are serving to no matter what business you are in. In this episode, Vijay Damojipurapu is joined by Ravi Pendekanti, the SVP of Product Management and Marketing at Western Digital. Ravi shares how they achieved B2B success customer-centric tactics focused on listening to the needs of the market. He also breaks down how businesses should craft customer-focused strategies and the amazing ...