Strategies For Directing Sales Operations With Shaun P. Allen

No matter which sales operations department you belong to, it's important to point out that everybody's rowing together. Vijay Damojipurapu's guest today is Shaun P. Allen, sales director at Citrix. Here, Shaun discusses his journey into sales and how he defines the go-to-market and applies it to his company. Extending the framework he teaches his sales team, he then shares what he calls the D.A.L.I. model. He talks about how he uses it to direct sales operations, how they measure the metrics...