Launch an ABM Campaign in 1 Day, with MJ Peters
B2B Growth - A podcast by Sweet Fish - Tuesdays
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In this episode, Benji talks to MJ Peters, VP of Marketing at CoLab. Recently MJ challenged her team to craft and launch an ABM campaign in 1 day, we break that down in this episode. Also discussed, her perception of media brands vs. brand marketing and how you can win with either.
