The real problem with demand gen

B2B Growth - A podcast by Sweet Fish - Tuesdays

Categories:

Business

Recently Dave Gerhardt remarked that the real problem with demand gen is that inside of most B2B companies, it means “the only marketers responsible for revenue.” Today James and Benji are joined by Myles Madden, Sr. Manager of Demand Generation at Observe.AI to discuss this problem and the potential ways to solve it.