#42: Brand Practitioners - Melanie Forbrick & Rebecca Seefeld, Siemens Energy

In our new Brand Practitioners Podcast Series, we invite brand leaders from organizations across different industries to discuss how they use brand marketing to drive growth and the role research plays in the overall brand and business strategy. In this third episode we’re joined by Melanie Forbrick & Rebecca Seefeld, brand engagement experts at Siemens Energy. Melanie and Rebecca discuss how they created and positioned a new B2B brand and the key challenges faced along the way.