#15: Increasing Customer Satisfaction Through Digital
B2B Insights Podcast - A podcast by B2B International
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Simi Dhawan is joined by Gabe Schlake, Global Head of Customer Success at CPA Global, to discuss what digital transformation really means and why it’s the foundation of customer success. Hear why digital investment is imperative if you want to deliver the very best customer experience, how CPA Global implemented a digital-first approach to transform ways of working and position their people as digital leaders, and the key questions B2B businesses should be asking themselves to make digital transformation a success.