Better Together: The Combined Future Of Demand & ABM

For several years, Forrester has forecasted that demand gen and ABM would ultimately intersect as demand marketers improve the precision of their efforts and ABM marketers seek to deliver personalized experiences to more contacts in high-value accounts. With Forrester research showing that this convergence is accelerating, Host Klaudia Tirico takes listeners back to Forrester’s B2BMX session in Scottsdale to dive deeper into the collision course of these two powerhouse strategies and the benefits it holds to marketers.