Brand Now: How To Build Brand While Driving Demand

Coffee shops dot almost every corner, but if you were asked to name a coffee company, you’d likely say Starbucks or Dunkin’ Donuts — and completely neglect some mom-and-pop shops or local chains that probably deliver higher quality drinks. You see, name recognition doesn’t always correlate with quality; it just reflects successful branding. And branding is key to standing out in a crowded marketplace. As marketing teams operate in a primarily digital world, they’re fighting harder than ever to catch prospects’ attention in an overcrowded and loud marketplace. This means building and maintaining strong company branding is more important than ever before.