Breaking Through The Digital Noise: Content That Wows Audiences

What makes audiences tick and click these days? In an overly saturated, digital-first world, generic, long-form content simply won't cut it. It's time to think outside the box and truly get creative to debunk the myth that B2B is boring once and for all. That's exactly what this panel of all stars discussed at B2BMX in Scottsdale last week. In this special edition episode, host Klaudia Tirico took the B2BMX stage with Stefanie Larue, Digital Marketing Manager at Dade Systems, Lindsay Tjepkema, CEO & Co-founder of Casted, and Leigh Dow, VP of Global Marketing at Identiv to talk all things content — what's working, what isn't, how to measure it all and everything in between.