How To Build A Demand Gen Program From The Ground Up
B2B Marketing Exchange - A podcast by Demand Gen Report
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Co-host Kelly Lindenau of the B2BMX Podcast is here with Hunters’ Sarah Breathnach to discuss the latest demand gen trends and share a preview of her session at the upcoming B2B Sales & Marketing Exchange event in Boston. Her session, titled: “Hiring A Marketing Team To Do Lead Gen Is A Huge Mistake. Here’s Why…” is one you won’t want to miss! Breathnach shares the six steps she took to build a demand generation program within 12 months.