How To Create Value For Your Customers & Business
B2B Marketing Exchange - A podcast by Demand Gen Report
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The concept of “value creation” is growing in popularity as brands look to improve business performance and maximize customer value. For Michael Ruby, President and Chief Creative Officer at Park & Battery, value creation better positions businesses to differentiate their offerings from those of competitors, increase customer loyalty and satisfaction and improve the overall profitability of their operations.In this episode, Michael shares a sneak peek at the first-ever Campfire Session at #B2BMX, where attendees will gain hands-on experience and learn how incorporating a value creation mentality into go-to-market initiatives can drive results!Check out this episode to learn:What value creation is and how it works;How to effectively measure content efforts to ensure you are providing value;How to encourage others to tap into their creativity; andThings to keep in mind when tackling new content formats – like podcasts!RELATED LINKSCheck out the agenda and register for B2BMX 2023 — use the code PODCAST25 during checkout to get 25% off your ticket!Learn more about Park & Battery!Connect with Michael on LinkedIn and Twitter!