The Brave New World Of Event Marketing
B2B Marketing Exchange - A podcast by Demand Gen Report
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“To hybrid, or not to hybrid?” -Hamlet in 2022, probably. Event marketing underwent an impressive evolution over the past couple of years, especially as the repercussions of the Covid-19 pandemic forced marketers to rethink the medium and adapt it to the digital world. As in-person events start to return — hello, B2B Marketing Exchange! — organizations are struggling to determine the most successful event format: Virtual, in-person or hybrid?