What It Takes To Create A Successful ABM Strategy From The Ground Up

We’re back with episode 5 to share the replay of Jennifer Leaver’s impressive session from B2BMX in Scottsdale, Ariz. Leaver is the Senior Global ABM Manager at Bazaarvoice who shared her secrets to launching an ABM program from the ground up and for scale to become a major strategic partner for the sales org. ABM strategies are now going beyond the marketing mix to involve Sales, CS and PMK to create customer experiences for a company’s most strategic accounts.