Your ABM Foundation: It’s Working…Sorta. What’s Next?

So, you’ve got ABM plays running — and maybe they’re working — but what if they can get better? And what do you do next? In this B2BMX session replay, three-time ABM practitioner and implementer Jeremy Middleton will share an ABM foundation framework that he used at Kenna Security, including how it worked versus sales expectations, how to use the foundation to identify full funnel improvements and how to work with sales to make it all work.