Episode 109: PwC’s Antonia Wade on reimagining the relationship between marketing and our buyers

Forget what you (think you) know about the funnel. For Antonia Wade, Global CMO at PwC, it’s time to throw ‘tradition’ out the window and transform the B2B buyer journey. In just two weeks she’ll be lifting the lid on how to revamp your relationship with customers at Ignite London – the biggest B2B marketing event of the year. She joins David Rowlands, Head of Content, for a taste of her session where she’ll be taking a deep dive into her latest book, Transforming the B2B Buyer Journey, and unveiling how to win big. The pair also explore how to prove the value of marketing, the issue around sales and marketing alignment, why precision matters, and much more. Join Antonia at Ignite London on 29-30 June and get the practical knowledge you need to drive greater results across every element of your marketing strategy. You'll find actionable solutions to your biggest pain-points across two days of panel discussions, networking, interactive workshops, roundtables and training sessions. Book now with exclusive discount code PODCAST to get 20% off your one or two day pass: events.b2bmarketing.net/ignitelondon/tickets