Episode 115: Chris Bagnall on the relationship between CMOs and CFOs

Transmission’s CEO and Founder, Chris Bagnall, joins our very own Joel Harrison to unpack the relationship between CMOs and CFOs and recap the recent Cannes Lions festival. The pair dive into Transmission’s recent research, Closing the CMO-CFO brand value gap in B2B, to explore divided opinions on brand, the alignment issue, and why CFOs aren’t the ‘bad guy’ they’re painted to be. To find out more about the study, click here: https://b2b-marketing.transmissionagency.com/b2b-brand-cmo-cfo-report