Episode 117: AlixPartners' Barney O’Kelly on emboldening marketing in professional services

Barney O’Kelly, Head of Digital Marketing at AlixPartners, sits down with Head of Content David Rowlands for a deep dive into the world of professional services. The pair unpack the constant requirement of legitimising marketing from proving its value in an ‘over-metricated’ world to sparking excitement and buzz internally. They also touch on setting aside the rational for the emotional, what to zero on when looking for people, and why everything boils down to being a really good marketer. To find out more insight from influential professional services marketers, check out the Trendsetters and Trailblazers report. You’ll unlock a full psychometric analysis of what drives them, what their strengths are, and what has shaped them as leaders. Click here: https://www.b2bmarketing.net/guides/trendsetters-and-trailblazers-2023/