Episode 128: Empathy, creativity, and gold-worthy campaigns with Brian Macreadie

Dive into the latest episode of the B2B Marketing podcast, where David Rowlands, Head of Content, B2B Marketing, engages in a captivating conversation with Brian Macreadie, Head of Marketing, Addleshaw Goddard. Discover the secrets behind Addleshaw Goddard's recent B2B Marketing Awards success, winning gold for 'Best Demand or Lead Generation Campaign' and 'Best Use of Creative'. Get ready for a dynamic discussion on the power of client empathy, the art of creativity, and the strategic role of market research in shaping winning B2B marketing campaigns. Tune in for insights, inspiration, and a touch of the unexpected in the world of B2B marketing! Learn more about the awards: https://b2bmarketing.net/archive/who-won-at-the-b2b-marketing-awards-2023-check-out-the-full-list-of-winners-here/