Episode 130: How Revere won ‘Best channel marketing initiative’ at the B2B Marketing Awards

At the 2023 B2B Marketing Awards, Revere took home the Gold for ‘Best channel marketing initiative’. The agency worked with Westcoast, an IT distributor, to create a holistic campaign which utilised a plethora of channels. In the end, Revere smashed its target with a 20% open rate on emails, a click through rate of 6% and 33,000 impressions from the initial campaign launch. Kavita Singh, Senior Content Editor, B2B Marketing, sat down with Zoe Bevis, Client Services Director, Revere, to reflect on the campaign’s success as well as what it takes to win such a coveted award. They also dive into why sales alignment was crucial for this specific campaign, as well as her top tip for B2B marketing companies who want to create standout campaigns like 'Marginal Gains'.