Episode 134: How to sell a B2B agency with Andrea Glenn

A few weeks ago, it was announced that Havas acquired Ledger Bennett to advance its ambitions in the UK and globally. In this week’s episode, Joel Harrison, Editor-in-chief, B2B Marketing sat down with Andrea Glenn, CEO, Ledger Bennett to talk about the acquisition. They talk about how this acquisition affected their agency from a global perspective as well as how Ledger Bennett navigated the sale and why Havas was ultimately the right fit. In addition, Andrea touches on how Ledger Bennett and Havas plan to work together moving forward. They also tease the future of specialist agencies so stay tuned. If you want more B2B marketing content, check out Propolis and head here: b2bmarketing.net/propolis