Episode 179: The secrets to becoming B2B marketer of the year, with Matt Allen

In this episode of The B2B Marketing Podcast, David Rowlands catches up with Matt Allen, Director of Business Development & Marketing at real estate adviser Bidwells. In November 2024, Matt was awarded Marketer of the Year at our annual B2B Marketing Awards for his outstanding work at Bidwells, which put the company at the heart of a £60 billion opportunity for the economy. In this episode, David and Matt talk through Matt’s approach to B2B marketing, the specifics of the aforementioned initiative, and why great commercial marketers think about the business first, and marketing second. If you’re interested in learning how to become a commercial marketer just like Matt, check out how our marketing community, Propolis, can help you achieve just that, by learning more here: https://www.b2bmarketing.net/propolis/commercial-marketer-strategy-pack-access/