Episode 182: How Rooster Punk & Allica Bank put on ‘creative hats’ to make an award-winning campaign

In this week’s episode of the B2B Marketing Podcast, we spoke with Paul Cash, Founder, Rooster Punk and Georgie Burks, Brand Manager, Allica Bank to discuss their award-winning campaign ‘Get your money hat on’. The campaign won the Gold for ‘Best use of creative’ and the Bronze for ‘Best brand initiative’ at our 2024 B2B Marketing Awards. We break down everything from what the win meant for both Rooster Punk and Allica Bank to how they were able to produce such a creative concept using a bowler hat. Find out how Rooster Punk was able to achieve 60 million impressions within a target audience of 60,000 SMEs, as well as how to create winning campaigns to gain notoriety and recognition. Want to learn more about the award winners? Check out our Winners Report here: https://www.b2bmarketing.net/reports/b2b-marketing-awards-winners-report-2024/