Episode 45: Julie Knight's forecasts for the future of tech marketing

David Rowlands, B2B Marketing's senior editor, sat down with Julie Knight, CMO at Unit4. David and Julie discuss all things tech marketing from the changing KPIs you need to be aware of and how to showcase success to the rise of first-party data. This podcast is the penultimate instalment in a series of four which have helped inform our full report, sponsored by Twogether. Download the report by clicking the link below and stay tuned for our final episode! https://www.b2bmarketing.net/en-gb/free-downloadable-guides/future-tech-marketing-and-revenue-performance-whats-impacting-growth-2022