Episode 69: Strength in numbers - Is a community right for me?

B2B Marketing Podcast - A podcast by B2B Marketing

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How can you build a community? Where (if at all) does it fit into the funnel? How can you track engagement? We put all these questions and more to Zapnito’s CEO and co-founder Charles Thiede to unpack what makes a successful, ever-evolving community. Charles and David discuss setting aside the sales pitch to create value, making full use of private spaces for deeper conversations, what it takes to be a stand-out community manager and if the Metaverse is worth the hype. If you’d like to find out more about Propolis, click here: https://www.b2bmarketing.net/en-gb/propolis-homepage?&utm_source=editorial&utm_medium=cta&utm_campaign=propolis&utm_term=episode_69:_strength_in_numbers_-_is_a_community_right_for_me?