Episode 77: Putting the Hollywood in B2B with FloQast’s Mike Whitmire

Set aside the whitepapers, downloadable guides, and e-books. If you really want to reach your audience, you need to think outside the box. And that’s exactly what you’ll learn in this episode. Head of content David Rowlands is joined by FloQast’s co-founder and CEO to unpack their YouTube tv series, PBC – a mockumentary exploring the trials and tribulations of life in an accountancy office featuring talent from Saturday Night Life, Breaking Bad, The Office and more. In this episode, you’ll learn how to take your creative ideas to the next level, get buy-in from a cautious board, how to measure success and why creativity pays off. To watch all episodes of PBC, click here: https://www.youtube.com/floqaststudios For all things creative, listen to a recent episode with Addleshaw-Goddard’s Brain Macreadie where we unpack what makes an award-winning campaign here: https://soundcloud.com/b2bmarketingpod/episode-75-award-winning-brian-macreadie-discusses-addleshaw-goddards-poetry-based-campaign?&utm_source=editorial&utm_medium=link&utm_campaign=brian_macreadie_podcast&utm_term=episode_75:_award-winning_brian_macreadie_discusses_addleshaw_goddard%E2%80%99s_poetry-based_campaign To access a mine of exclusive content and on-tap expert advice, check out B2B Marketing’s gated community site, Propolis, here: https://www.b2bmarketing.net/en-gb/propolis-homepage?&utm_source=editorial&utm_medium=link&utm_campaign=mike_whitemire_podcast&utm_term=episode_77