Episode 85: Unlocking PR as a sales enablement tool with Champion Communications

For guests Dom Monkhouse and Richard Cook, one thing’s for certain – if you’re not doing PR, you’re not driving the sales you could be. The pair join B2B Marketing’s deputy editor, Lucy Gillman, to unpack PR’s role as a sales enablement tool and how you can make the most out of it. They debunk some common c-suite misconceptions, discuss why you’ve been measuring PR the wrong way, why getting it right starts with speaking to sales, and creating page three-worthy coverage (no, not in that way). To find out more about B2B PR for Growth, click here: https://www.b2bmarketing.net/en-gb/resources/news/news-recent-research-sheds-light-state-pr-b2b?&utm_source=editorial&utm_medium=cta&utm_campaign=b2b_pr_for_growth&utm_term=episode_85:_unlocking_pr_as_a_sales_enablement_tool_with_champion_communications And make sure you tune in every other week to The B2B Marketing Podcast as we continue our journey into PR! If you liked this episode check these out: Why PR is your next business driver: https://soundcloud.com/b2bmarketingpod/episode-81-why-pr-is-your-next-business-driver-with-champion-communications?si=af5c09a8ece847cd980b4fdc1ab321a7&utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing?&utm_source=editorial&utm_medium=link&utm_campaign=podcast&utm_term=episode_81 Using PR to generate long-term growth: https://soundcloud.com/b2bmarketingpod/episode-83-using-pr-to-generate-long-term-growth-with-champion-communications?si=6b49d311e71f4c1580b434f91a55b842&utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing?&utm_source=editorial&utm_medium=link&utm_campaign=podcast&utm_term=episode_83:_using_pr_to_generate_long-term_growth_with_champion_communications