Episode 94: Navigating a ‘perfect storm’ with Cara O’Nions

Covid-19, the cost of living crisis, budget cuts, instability in the geopolitical landscape. The list of challenges we face at home and at work goes on, and on, and on. Let’s face it, we’re tired. And we need some guidance on how to navigate these ever-changing challenges from the best in class. That’s precisely what we’re discussing with Cara O’Nions, global marketing and communications director at Euromonitor International. She joins David Rowlands, head of content at B2B Marketing, to discuss all, from how to move away from being seen as a cost-centre to a growth-driver and demonstrating the value of marketing to the board, to getting buy-in for brand and forging a durable name for yourself as an organisation. To find out more about recalibrating marketing sales to drive success in a challenging economy, check out our mine of technical content on Propolis – B2B Marketing’s exclusive community intelligence platform: https://www.b2bmarketing.net/en-gb/propolis-homepage?&utm_source=editorial&utm_medium=cta&utm_campaign=propolis&utm_term=episode_93