Episode 98: Making the case for influencer marketing with Ashley Zeckman

Influencers. No, it’s not all ‘use my discount code’, get ready with me, daily vlogs, trying out the latest viral hack or jumping on TikTok trends. For Ashley Zeckman, influencers can take your marketing efforts to the next level – without breaking the bank. She joins Katie Martell, co-host at Ignite USA, to unpack why you need to get serious about influencer marketing. They discuss what getting it right (and wrong) looks like, how to bring influencers into the mix, and much more. To find out more about influencer marketing, Ashley will be speaking at Ignite USA on May 23-24 in Chicago. Podcast listeners can save 20% on Ignite USA 2023 tickets by using discount code PODCAST at checkout here: https://events.b2bmarketing.net/igniteusa/tickets?&utm_source=editorial&utm_medium=cta&utm_campaign=ignite_usa&utm_term=episode_98:_making_the_case_for_influencer_marketing_with_ashley_zeckman Ignite USA is where the B2B marketing industry comes together to connect and be inspired by B2B pioneers and game changers. Join us for two days of inspirational talks, interactive workshops and roundtables to discuss your pain points and challenges in depth and help move your marketing forward to new frontiers.