Ep 20 | Optimizing Contribution Margin in Food Production

Zilliant Chief Marketing Officer Lindsay Duran and Senior Director, Solutions Consulting Vishal Asatkar have logged many hundreds of miles visiting customers and prospects together over the years. The pair teams up again for an intensive look into the factors that drive total margin in the food production industry – the volatility of cash crops, the delicate balance between price and cost, and the differences between contract business vs. spot business. Duran and Asatkar also provide a peek behind the curtain into how this highly essential industry is adjusting on the fly to a global pandemic.   To read the blog post mentioned in the episode click here: How Food Producers Win With Zilliant Campaign Manager   www.zilliant.com