Ep 32 | Pricing: The New CEO Imperative w/ Stephan Liozu

We are joined by author and pricing evangelist Stephan Liozu on the eve of the release of his new book, Pricing: The New CEO Imperative. Liozu has spent the better part of two years interviewing C-Suite executives, pricing consultants and software vendors around the globe to curate this first-of-its-kind tome. The book represents a collective effort by the key players in the pricing profession to articulate the value of pricing to the C-Suite.    Host Lindsay Duran interviews Liozu about the writing and curation process, Zilliant’s chapter on the massive opportunity in B2B to increase profits and reduce margin leakage, what the future holds for the pricing function and much more.    Get Pricing: The New CEO Imperative on paperback or Kindle. Connect with Stephan Liozu on LinkedIn or at www.stephanliozu.com.    www.zilliant.com