Ep 44 | Inflation as a Pricing Opportunity

Inflation is the dominant trend in B2B pricing circles as 2021 draws to a close. While costs will continue to rise - by how much and for long is anyone’s guess - can you actually use this crisis as an opportunity to bring your pricing practice up a level and become more profitable?   We asked Dick Sobel, director of analytics for PricePoint Partners, this and much more on today’s episode. A pricing industry veteran and longtime friend of Zilliant, Dick brought insights to the table gleaned from past inflationary periods and shared the perspective of both the pricer and the pricing consultant. You might be surprised by the potential opportunity hiding behind the specter of inflation.   In addition, host Barrett Thompson quizzed Dick on how to “close the pricing loop” with data-driven analytics and the best way to approach discount management. www.zilliant.com