Ep 49 | Supply Chain Mayhem is a Marathon, not a Sprint

CEO and Founder of Capital Pricing Consultants Lydia DiLiello returns for her third appearance on the show, this time to tackle perhaps the biggest B2B issue of the day – supply chain disruption.    Why is it happening? Why have so many companies been caught flat-footed? What is the bottom-line impact of apathy in the face of supply issues? How long will it last? Lydia and host Lindsay Duran address these questions and walk through real-world examples of companies who are responding the right and wrong way to this global challenge. Tune in for advice on both short- and long-term pricing strategies to adopt today.   Read the blog mentioned in the episode here: How To Approach Pricing Amid Supply Chain Turmoil www.zilliant.com