Ep 57 | How to “Consumerize” B2B Manufacturing

Chris Shutts has spent the 21st century at the forefront of the evolution of sales in the manufacturing space. He co-founded Big Machines in 2000 and sold the business to Oracle in 2013.    Now he leads Logik.io, a strategic Zilliant partner that delivers next-generation technology to manufacturers of complex products. Logik.io helps these companies consumerize the way they sell by enabling faster, self-service product configuration for their customers. He joined Barrett Thompson for an in-depth conversation about how Logik.io and Zilliant work together to lead the next evolution of sales and customer experience for manufacturers. www.zilliant.com