#57: Find Your ‘What’ with Steve Olsher

Today on the show we are chatting with Steve Olsher, founder and editor-in-chief of Podcast Magazine, award-winning author, and founder of the Reinvention Workshop. Steve was an early adopter of podcasting, starting his first show back in 2009. Steve has created several multi-million dollar businesses in his life and he’s the New York Times Bestselling author of, What is Your What? Steve and Jayson talk about using the 3 pieces of the puzzle to figure out what you can pursue, and how; we talk about figuring out what conversation you most want to be a part of, and we discuss how the only way to fail in life is by not trying. Jayson and Steve also touch on jiu-jitsu and how the sport of mixed martial arts has evolved over the years.   Links:    Follow True Underdog on IG: www.instagram.com/true_underdog Reach out to Jayson directly at [email protected] Follow Jayson on Linkedin: https://www.linkedin.com/in/jayson-waller-/ Follow Jayson on Instagram: www.instagram.com/jaysonwallerbam Check out our website to meet the team, view show notes and transcripts: www.trueunderdog.com   Mentioned in the Episode:   Podcast Magazine: https://podcastmagazine.com/ Steve’s Book, What is Your What: https://whatisyourwhat.com/ Steve’s Website: https://steveolsher.com/ To get a free Lifetime subscription to Podcast Magazine, head here: https://podcastmagazine.com/free   Timestamps:   1:33 - Childhood Impact on Becoming an Entrepreneur 3:51 - Being Pushed Into Succeeding 6:19 - Letting the What Find You 10:26 - Magician in Enrolling People 11:47 - What Inspired Steve to Continue Podcasting 14:05 - Creating the Podcast Magazine 20:23 - Marketing Your Show on Podcast Magazine 24:30 - Staff at Podcast Magazine 26:55 - Virtual New Media Summit 30:03 - Overcoming Adversity 35:48 - What is Steve’s What? 39:17 - Jiu-Jitsu 43:50 - Evolution of UFC Learn more about your ad choices. Visit megaphone.fm/adchoices