24: CyberFLOP or CyberSMASH? America's Top EV Truck Is Facing Headwinds

Tesla’s Cybertruck ended 2024 as America’s most popular EV truck. But more recent monthly registration data show that growth slowing down. Plus, reports this week suggest that discounts are rising and factory workers are being moved off the Cybertruck lines as demand hasn’t met expectations. So where does that leave Tesla’s innovative and controversial pick-up truck? After a year on sale can we call it a success or a failure yet? And what will 2025 look like with the federal tax credit now in place for lower price versions and indications that cheaper models are on the way?