Jonah Berger - How To Drive Change

Listen in to hear about… - How to change minds and incite action - Why traditional approaches to change are so ineffective - What the key barriers are to change and how to mitigate them - The mistake that many business leaders and governments make in trying to drive change - What Jonah has learned from studying urban legends and the spread of disinformationHosted by Ausha. See ausha.co/privacy-policy for more information.