182: Teeth to $10Million with Nik Mirkovic & Alex Tomic, Co-Founders & Directors of Hismile

Childhood friends and Hismile Co-Founders, Alex Tomic (27) and Nik Mirkovic (26), identified teeth whitening as their focus when, in their late teens, they noticed a common theme around bad teeth whitening experiences. Now, seven years on, having been profiled by the likes of Forbes and Smart Company, Nik & Alex have placed a precedent on the importance of innovation and R&D. Nik & Alex continue to challenge the status quo of the oral care and whitening industries, culminating in the relocation to Hismile’s new, 2500sqm space in Burleigh Heads, equipped with an in-house Research Centre. Todays conversation is filled with practical advice from startup to scale-up, research and development all the way through to brand and influencer strategy. You'll fine more about HiSmile and the guys over on the gram @nikmirkovic and @alextomic1 Making todays episode possible is #BeautePartner Venus Concept Australia. Get in touch with the team by visiting www.venusconcept.com/AU to learn more. Don't forget to join our online Facebook community where thousands of like-minded business owners you like keep each other supported and connected with the latest in the professional beauty industry. If you would like to stay up to date with the latest from Beaute Industrie you can subscribe to our weekly newsletter here. Beaute Industrie Podcast is an independent podcast that operates with the support of our listeners (that's you!) So if you would like to support the show, we would very much appreciate that. Hit 'subscribe' on Apple Podcasts or 'follow' on Spotify, and leave a review if you're feeling especially generous. Your host for the podcast is @tamarareidbeaute and we're at @beauteindustrie