Episode #033 | Cherisse Ketchum, Co-Founder of Gusto Brand Marketing

Today’s guest is Cherisse Ketchum, Co-Founder of Gusto Brand Marketing. To start, Cherisse tells us what her business does, what inspired her and her Co-Founder, Crystal, to set it up, and some of her favourite projects that she’s worked on so far. We then talk about Cherisse’s decade-long career in beer and the various roles she’s held, before discussing what she was up to before beer and the transferrable skills she brought with her. Finally, Cherisse shares what it’s like to work for yourself, her advice on starting a business and, of course, what she enjoys most about being a part of the beer industry. (Just a quick heads up, this episode was recorded remotely, so the audio quality is not quite the same as previous seasons, but I hope you still enjoy it!) Here’s Cherisse…