What Is a Pre-Launch, Really? (And Why It Matters More Than You Think)

Before the Launch with Brenna McGowan - A podcast by Brenna McGowan

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In this episode of Before the Launch, I’m diving into the most misunderstood part of launching—yep, the pre-launch.I break down exactly what a pre-launch is (spoiler: it’s not just a waitlist or vague teaser), why it’s crucial for your results, and how to set one up that builds anticipation and warms up buyers before your offer even drops.What you’ll learn:The real definition of a pre-launch (and why most people get it wrong)Why you’re selling your process, not your programThe #1 mindset shift that makes launches feel less like convincingHow to get started with just a calendar and a few key datesListen now to rethink how you prep for your next launch!Your Next Steps:Want to plan your next launch in seconds? Grab my free AI Launch Calendar🔹 Let’s work together! Book a strategy call🔹 Join the Behind the Launch Facebook Group🔹 Connect on InstagramThanks for Listening! If you enjoyed this episode, please help us share it by:⭐Hit the “follow” button! This helps you stay updated and supports us!