How Did NELK Become a Business Empire?

Over the last 5 years, the NELK boys gained a massive following which no prank channel has ever accomplished before. Not VitalyZdTv, FouseyTube… not even Roman Atwood who did extremely well for himself, Nelk seemed to come out of nowhere and take things to a level not yet seen before. What started as a typical prank channel with videos like Coke prank on cops transformed into their now hugely popular brand "FULL SEND" and via both these brands Nelk would become a household name in the worlds of both media & business. The Full Send merch brand started off with limited drops of hoodies and has since expanded into an array of markets including their fitness supplements, their own hard seltzer brand, and on top of this, collaborations with huge organizations like the UFC. They also now have their Full Send podcast and through this, the NELK Boys are expanding to new heights becoming much more than your typical "prank channel" and landing interviews that it appears even the likes of Jimmy Kimmel and his late-night show can’t manage or don’t have the for sight to book. Big kudos to these Canadian kids but if you clicked on this video the question we want to answer today is: How did NELK become a business empire?