E21: How To Build An Equity-Centered Business with Trudi Lebron

Today, you're in for a treat because I am talking with Trudi Lebron. Trudi is a diversity, equity and inclusion consultant and trainer. And y'all, she's not new at this. She has been around a while and she really knows this stuff inside and out. Trudi helps business owners of all sizes build equity and inclusion into the framework of their business. This is not something that you just go to a training on and then you're done. If you really want to do this right, you have to make a long-term commitment to doing the work. Trudi helps guide business owners in that commitment and the result is having a better business culture that centers equity. If building more equity into your business is something you feel passionate about but are overwhelmed with all the information out there, then this is going to be a great conversation for you. Trudi shares some practical steps for getting started and also shares with us her concept of “Explicit Inclusion” as a method of developing your niche in marketing. We cover lots of ground in our conversation from signs you have a toxic company culture to the problematic use of personality tests in hiring. Trudi breaks it all down for us in this episode and reminds us that you don’t have to choose between having a successful business and doing good in the world. She’s proof you can do both.