Behavioral science for agencies: media planning
Behavioral Science For Brands: Leveraging behavioral science in brand marketing. - A podcast by Consumer Behavior Lab - Thursdays
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In this episode we explore how behavioral science can be applied to media planning. We discuss the fundamental attribution error and why this suggests brands should spend less time thinking about target audiences and more time thinking about target contexts. We then look at some specific moments that brands can target – such as when people are in a good mood or when their age ends in nine.
