Interview: Melina Palmer, author of What your Customer Wants and Can't Tell You
Behavioral Science For Brands: Leveraging behavioral science in brand marketing. - A podcast by Consumer Behavior Lab - Thursdays
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In this interview, we catch up with Melina Palmer who has released a new book: The Truth About Pricing. She discusses how brands like Hermes and Costco have applied principles from behavioral science. We cover ideas like scarcity, reciprocity and the importance of in groups.
