How Got Milk? harnessed loss aversion to win market share
Behavioral Science For Brands: Leveraging behavioral science in brand marketing. - A podcast by Consumer Behavior Lab - Thursdays
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In this episode,we explore the success of the "Got Milk" campaign, which tapped into the power of loss aversion, humor, and the messenger effect by using celebrities to emphasize what people would miss out on if they didn't have milk, ultimately generating over $1 billion in sales for the dairy industry.
