How Pringles used rhyme to become America’s top chip
Behavioral Science For Brands: Leveraging behavioral science in brand marketing. - A podcast by Consumer Behavior Lab - Thursdays
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From their iconic tube shape to the innovative stackable shape, Pringles chips have been a snacking staple in homes across America for decades. But what is the driving force behind its success? The answer lies within behavioral science – find out how they've employed behavioral science tactics in their catchy slogan that keep us reaching into those classic red canisters.
