Build Your Spiky Point of View to Stand Out | Wes Kao (Co-Founder, Maven)

My guest today is Wes Kao, co-founder of Maven, a very popular online course platform. Wes and I talked about how to create, market, and teach an online course and make $20,000 or more per cohort. I especially love Wes’ frameworks about how to: Build a spiky point of view to stand out with real examples And use the state change method to keep people interested Timestamps: 00:00 Spiky point of view 01:11 Introducing Wes Cao and the Power of Online Courses 01:42 Wes Cao's Journey: From Marketing to Maven Co-Founder 04:00 The Rise of Cohort-Based Learning with Maven 06:16 Empowering Operators to Share Their Expertise 10:03 Creating Your Course: Market Demand Meets Passion 13:51 The Essence of a Spiky Point of View 18:51 Leveraging Spiky Points of View for Course Creation 21:31 Unlocking Creative Writing: Beyond Traditional Controls 22:00 The Power of Risk in Sharing Bold Ideas 22:07 Content Creation: The Unpredictable Success of Authenticity 22:20 Decoding the Secret Formula of Viral Content 22:26 A Decade of Blogging: The Evolution of a Writer 22:50 Marketing First, Building Later: A New Approach 23:03 Case Study: Shivani Berry's Path to Course Success 24:24 Expanding Reach: Leveraging Other Audiences 27:39 Selling While Teaching: The Subtle Art 29:38 Engaging Cohort Courses: The State Change Method 32:18 Simplifying the Creator's Journey: Focus and Strategy 38:33 Closing Advice and Resources for Aspiring Creators Where to find me: Newsletter: https://creatoreconomy.so/ 📌 Subscribe to this channel – more interviews coming soon!