'Disastertising', Programmatic's Pulse, Google Cuts Ad Spend and Delivery Leeway | April 30, 2020

eMarketer principal analysts Andrew Lipsman and Nicole Perrin discuss the current wave of pandemic-driven ads and what the next wave might look like. They then talk about how programmatic is faring, Google's plans to cut its marketing budget in half and how much leeway are customers willing to give retailers on delivery during this time?