The Daily: How Kamala Harris’s Embrace of BRAT is Fueling Her Marketing Strategy | Aug 5, 2024

Behind the Numbers: an EMARKETER Podcast - A podcast by eMarketer

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On today's podcast episode, we discuss what "Brat" means, the significance of the vice president of the United States Kamala Harris putting social media front and center of her campaign, if riding the "Brat" wave is replicable, and whether it might backfire. Tune in to the discussion with host Marcus Johnson, vice president and analyst Jasmine Enberg and vice president of content Paul Verna.   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us:[email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-how-kamala-harris-s-embrace-of-brat-fueling-her-marketing-strategy   © 2024 EMARKETER